That's especially true nowadays, says Stephen Colbert's political action committee in its latest ad, which was just released this evening.
But to continue the fight, they'll need your help to pull it off.
In "Double Negative," the third in a series of video ads released in the past three days, viewers are reminded of how a 2010 decision by the U.S. Supreme Court has resulted in the current flood of attack ads being used in the Republican Presidential Primaries.
"You can't turn on the TV these days without seeing some negative attack ad," a narrator says, detailing how PACs supporting Mitt Romney and Newt Gingrich have traded multiple jabs on the airwaves with a flood of negative commercials.
The only way to beat them, though, is to join them, the video ad continues. And Colbert's group can't do it without your help.
"Donate today," it requests, "and we'll destroy both these guys and their Super PACs with a merciless ad(.)"
In January 2010, the U.S. Supreme Court struck down former campaign laws that previously limited the spending of corporations, non-profits and special interest groups such as PACs on political advertisements.
Due to this Citizens United v. Federal Election Commission ruling, PACs, private companies, lobbyists and even foreign companies can spend unlimited money on negative advertisements against political candidates.
The decision also allows candidates a secondary outlet to accept campaign donations, which are ordinarily limited in dollar amounts, and by having donors contribute directly to the organizations that will produce such ads against campaign competitors.
Opponents to that ruling state it allows unfair corporate influence on elections in which only individual citizens are supposed to determine outcomes.
Six months after that ruling, Comedy Central star and Charleston native Colbert formed his own Super PAC in sarcastic response to the Supreme Court's decision.
Since announcing last week his desire to appear on the South Carolina Republican primary ballots, Colbert temporarily stepped away from his PAC, asking television cohort Stewart to temporarily hold the reins.
On Sunday, Colbert's Super PAC released a video ad attacking Mitt Romney.
In another ad released last night, Colbert posed as Herman Cain, asking voters to choose this now-withdrawn candidate in the January 21 primary.