He's just using another name instead.
Yes, the latest video ad by the comedian and Charleston native pictures Colbert, but while using Herman Cain's name.
And who else will South Carolinans have to choose from, asks the video? "He's such a Washington outsider, he's not even running for president!"
Cain dropped out of the race on Dec. 3 after several allegations of sexual misconduct. He led the slate of Republican candidates before the incidents became publicly known.
This is the second video released in two days by the Colbert Super PAC (which is now operating as "The Definitely Not Coordinating With Stephen Colbert Super PAC," but which has "Americans For A Better Tomorrow, Tomorrow" as its official political action committee name.