And those Bat-Man-turns-into-The-Joker folks seem to have similar traits. They usually enter the public eye on a non-political basis, then become identified and associated with a conservative cause or belief. That improves their image to Republican voters, who then adopt them to be their spokesperson.
But then the public learns something new about those persons – usually about their personal lives before they first entered the public eye – that sharply contrasts with the conservative beliefs that the public identifies with them. And which only defeats their causes even more.