Even though American society has changed quite a bit since Rockwell’s series, those traditions are still present even within our expanding diversity (and expanding tolerance of diversity, too), indicating how much more of a “melting pot” our country is today. To continue that sentiment in modern times, then, Tylenol® added just a few adjustments in this “For What Matters Most” compilation.
Says the company in its press release:
“To celebrate the holidays this year, the makers of TYLENOL® decided to put a modern spin on Norman Rockwell’s classic holiday painting Freedom From Want, to help illustrate how modern families come together to celebrate what matters most during the holidays.”
The “For What Matters Most” series captures that expanding diversity, and demonstrating it through variations in ethnicity – an African-American family, an Asian family – and in lifestyle, too, seen in its inclusion of a gay couple’s get-together with an ex-spouse and father of their child.
And adding to that authenticity is Rockwell’s granddaughter, Abigail Rockwell, who appears in Tylenol®’s video of the series (see it at the bottom of this page).
“Our definition of ‘family’ is now expanding, so it’s not this fixed picture of what the family is. […] America’s story and the story of Norman Rockwell are inextricably linked. What matters most is family, and that’s timeless.”
Here are the images of each, along with their individual comments, beginning with the Yee Hosida family:
From the Garza family:
From the Beser-Carr-Schneider-Musich family:
And here’s the video detailing Tylenol’s goal: